Color Scheme For Small Business or Entrepreneur

Why Your Small Business Needs a Color Scheme

One of the things that any small business or entrepreneur needs to figure out (preferably before creating a website) is their color scheme. The color scheme for small business or entrepreneur is important because it helps build your brand and helps create brand identity. You want your clients to immediately recognize your brand when they see it. If you keep changing things like colors and fonts, it will be harder for people to recognize your small business. Just think about if Coca Cola switched their red can to blue with the text in black instead of white. Would you recognize it? Not likely.

You’ll want to choose between three to five colors and be consistent with these colors throughout your designs (website, marketing materials, business cards, etc). Make sure you have a unique color for clickable items such as links, buttons and other call to actions. You’ll also need a light neutral color for things like backgrounds and a darker neutral color for things like text and headings.

When choosing your color scheme for your small business, keep in mind your audience. Are they primarily male or female? If you have a large male target audience, then you’ll obviously want to stay away from feminine colors like pastels or pinks.

If for example, you typically post a lot of photographs that typically have the same colors, you may want to base your color scheme off of that. For example if your website is about hiking in the Olympic Peninsula, then you may want your colors to revolve around the color green.

Tools for Generating Color Scheme for Small Businesses or Entrepreneurs

Coolors.co is a great tool to help you create the perfect palette or get inspired by thousands of beautiful color schemes. There’s also an option to export the color scheme into pdf or you can bookmark the url of your chosen colors so you can easily reference it down the road. 

Palette Generator is another great tool for coming up with a color scheme for a small business or entrepreneur. Simply upload some images that you like or that you are planning on using on your website and it will suggest some colors to use for your color scheme. There is a scroll option at the bottom of the color pie chart which changes the number of dominant colors. By default it first shows six colors, but you can scroll it to the left to see optional color schemes for three or four colors for example. See image above for an example of a color scheme generated from an image.